Social Casino App Reviews

To say the social casino apps industry is 'enormous' is a gross understatement when you consider that in 2015 it was reportedly worth US$3.4 billion globally, and growing. That's equates to an astoundingly high number of App and Play Store downloads and in-app purchases. This is very particularly impressive considering you can't win a cent on free-to-play games on social and/or mobile platforms.

Social casino apps are popular because their games are free to download, they boast engaging graphics and themes, they're entertaining and easy to play, they encourage you to interact with other players and your friends and, importantly, they all involve play money. In fact, the only time you'll ever have to reach for your wallet is if you want to purchase in-app coins or credits or send gifts.

This article on social casino apps covers:

  1. What are the Best UK Social Casino Apps?
  2. Size and Nature of the Social Casino Gaming Market
  3. How Do Casino Social Apps Work?
  4. What Makes Social Casino Apps So Popular?
  5. Who Are The Big Players?

What are the Best UK Social Casino Apps?

Big Fish Casino App

Big Fish

Caesars Slots App

Caesars Slots

Casino Tower App

Casino Tower

Cleopatra Casino App

Cleopatra Casino

DoubleDown Casino App

Doubledown Casino

GSN Grand Casino App

GSN Grand Casino

Jackpotjoy Slots App

Jackpotjoy Slots

Monopoly Slots App

Monopoly Slots

Slotomania App

Slotomania

Slots - Pharaoh's Way App

Slots Pharaoh's Way

Wizard of Oz Slots App

Wizard Of Oz Slots

Xtreme Slots App

Xtreme Slots

Size and Nature of the Social Casino Gaming Market

It's unsurprising that leading social casino game developers are amongst the top 100 grossing apps in the Apple App Store and Google Play Store considering how popular 'play for fun' casino games have become. Despite offering purely for fun games, these apps attract players who are more interested in the social and entertainment element of playing these games, than winning actual money.

Where real money instant play HTML5-powered real money casino operators generate money via depositing players, social casinos generate money via in-app purchases. In fact, according to an UK Interactive Gambling study (2014), 67.84% of all UK social casino players use in-app purchases. Here are more interesting stats revealed by the Investigation of Social Casino Gaming in the UK (2014):

Demographic of UK Gamblers*

GenderSocial Casino GamersReal Money Casino Gamers
Male 61.9% 51%
Female 38.1% 49%

 

AgeSocial Casino GamersReal Money Casino Gamers
18 to 19 3.3% 1.4%
20 to 24 10% 2.8%
25 to 29 7% 3.2%
30 to 34 8.5% 4.5%
35 to 39 13% 8.6%
40 to 44 12.2% 8.4%
45 to 49 13% 9.4%
50 to 54 8.1% 10.2%
55 to 59 8.9% 11.7%
60 to 64 7.8% 10.7%
65 and older 8.1% 29%

 

Work StatusSocial Casino GamersReal Money Casino Gamers
Work full time 45.9% 33.5%
Work part time 16.7% 18.5%
Self-employed 5.6% 8.5%
Unemployed and looking for work 4.8% 2.1%
Full-time student 3.3% 2%
Full-time home duties 3% 4.3%
Retired 12.6% 28.2%
Sick or disability pension 5.2% 1.9%
Other 3% 1%

 

Born in the UKSocial Casino GamersReal Money Casino Gamers
Yes 87.8% 78.3%

 

Home Internet AccessSocial Casino GamersReal Money Casino Gamers
Yes 97.8% 86.8%

How Do Casino Social Apps Work?

Playing casino social app games are straight forward. Simply visit the app store that corresponds with your device (the Apple App Store if you have an iPhone or an iPad or the Google Play Store if you an Android phone or device) and search for 'social casino games' or 'casinos'. Next, download your chosen casino and follow these easy steps:

What you need to know about social casino games:

What Makes Social Casino Apps So Popular?

Social casino apps are popular because they offer the excitement and exhilaration of real money casino games, but without the financial responsibility that comes with real money gambling. Add to that, they're designed to be social so people can boast about and share their achievements on Facebook, and enjoy the status that comes with big winnings and reaching high levels.

Who Are The Big Players?

Although there are many social casino app developers, this billion dollar industry is dominated by just a handful of firms. Between them, they're responsible for the majority of the world's most popular and lucrative casino apps that attract players from all over the world, including Down Under. Here are a few social casino giants and their most popular offerings: